James Freeman: Subtle notes of coffee and philosophy

James Freeman, the soft-spoken founder and CEO of Blue Bottle Coffee, shares his entrepreneurial journey from the farmers’ market, where he learned commerce in its purest form, to opening cafes across the country. Freeman visited Stanford Engineering recently as a speaker for the DFJ Entrepreneurial Thought Leaders Series, sponsored by the Stanford Technology Ventures Program. During his talk, Freeman explains how customer experience is part of a product and shares the inspiration he draws from philosophy, literature and other cultures.

For more video content from the Stanford Technology Ventures Program DFJ Entrepreneurial Thought Leaders Series, click here: http://etl.stanford.edu/.